Certified Search Engine Marketing Professional

Certified Search Engine Marketing Professional



    This Google Ad words Certification course covers everything you need to know from What is Google Advertising, PPC, website analysis, Google Ad Words keyword research, keyword categorization, campaign structuring, ad copy creation, quality score, Ad account set up, campaign management, PPC optimization & reporting, search & display network campaigning with remarketing, Google Ad words Editor, Google Analytics for PPC, excel techniques & more.

    What will I learn?

    • 40 hours of educator driven Training
    • Overview of Google Ad words
    • Campaign Management
    • Types of Ads
    • Bidding, Bid strategies, Ad extensions
    • Reporting & Analysis
    • 1 month Intensive Training
    • Overview of different types of Campaigns
    • Strategy of PPC Campaigns
    • Ad Creation Techniques
    • Building Landing Pages

    Who’s this course for?

    • Marketing Professionals
    • Sales Professionals
    • Business Owners
    • Entrepreneurs
    • Digital Marketing Professionals
    • Students
    • Other Professionals (IT, HR, Finance etc)


    • No prior technical knowledge required. Anyone with interest in Marketing & Advertising may take this course.


    Post completion of the program, 1+ 5 Google Ad words certificates (Search, Display, Ads, Video, and Mobile)


    Course Curriculum

    1.Understanding the value of online advertising
    2.Setting up an AdWords Campaign
    3.Measuring and optimizing performance
    4.AdWords Fundamentals Certification Exam
    5.Search Fundamentals Review
    6.Ad Formats
    7.What are Text Ads
    8.What are Search Ads
    9.What are Video Ads
    10.What are Display Ads
    11.What are Universal App Ads
    12.Ad Extensions
    13.Ad & Site Quality
    14.AdWords Tools
    15.Performance Monitoring and Reporting: Introduction to AdWords Reporting
    16.Performance Monitoring and Reporting: Interpreting AdWords Reports
    17.Performance Monitoring and Reporting: Additional Performance Insights
    18.Optimizing Performance
    19.Performance, Profitability, and Growth: Budget Growth
    20.Performance, Profitability, and Growth: Bidding for Performance
    21.Performance, Profitability, and Growth: Profitability and Lifetime Value
    22.AdWords API
    23.Search Advertising Certification Exam
    24.Display ads on the Google Display Network
    25.Display ads on YouTube
    26.Display ads on mobile devices
    27.Display Advertising Certification Exams

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    NIDI is a specialized team of professionals who provide training for Digital Marketing, Search Engine Optimization, Adwords, Social Media, Google Analytics, and Website developer professionals (both students and experts).



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