Social Media Marketing Specialist

Master the art of building powerful brand identities across today’s top platforms with our Social Media Marketing Expert course. This program covers organic strategies, paid advertising, and automation tools across Facebook, Instagram, LinkedIn, Twitter, YouTube, WhatsApp, Snapchat, and Pinterest — preparing you to launch high-impact campaigns from scratch.

Whether you’re a beginner aiming to manage business pages or a marketer looking to scale paid campaigns, this course will make you proficient in real-world social media skills, tools, and strategies.

What You'll Learn

Explore a powerful blend of fundamentals, advanced strategies, and future-forward AI tools across key areas:

Meta Ad Optimization - Course Overview

How to analyze Meta ad metrics and understand their interrelationships.

How to evaluate ad performance using Facebook's dashboard and calculate ROI/ROAS.

How to create, customize, and interpret Facebook ad reports for decision-making.

How to set up and analyze A/B tests to optimize campaign performance.

Course Highlights

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Meta Ads Metric Analysis: Learn to interpret key performance indicators like CTR, CPC, ROI, and ROAS.

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Hands-On Dashboard Training: Navigate Meta Ads Manager to evaluate campaign success and generate insights.

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Custom Reports Creation: Build and tailor ad reports to track specific campaign goals and audience segments.

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A/B Testing Implementation: Run split tests on ads and ad sets to refine targeting, creatives, and bidding strategies.

Course Modules

Introduction to SMM

Introduction to Social Media Marketing covers the fundamentals of using platforms like Facebook, Instagram, Twitter, and LinkedIn to promote brands and engage audiences. It focuses on building brand awareness, creating targeted content, and fostering customer relationships. You’ll learn how to develop effective social media strategies tailored to business goals. The course also explores analytics tools for tracking performance and optimizing campaigns. Overall, it helps maximize reach and drive conversions through impactful social media efforts.

Facebook and Instagram Marketing

- Business Page Setup & Audit: Learn to create professional business pages on Facebook and Instagram, and audit existing brand pages for optimization.
- Understanding Algorithms & Tools: Understand how platform algorithms work and leverage META tools like Facebook Pixel and business automations for performance tracking.
- Content & Creatives: Create high-performing, viral content with effective headlines, ad copies, and curated ad creatives tailored for audience engagement.
- Audience Targeting & Case Studies: Explore targeting strategies including core, custom, and lookalike audiences, and analyze successful brand campaigns and case studies.
- Campaign Execution & Optimization: Execute full-funnel ad campaigns using A/B testing, dynamic creatives, placements, cost caps, bidding strategies, and budget optimization.

LinkedIn Marketing

- LinkedIn Page Creation & Setup: Learn to create and fully optimize a LinkedIn business page from scratch for maximum visibility.
- Effective Content Strategy: Discover what content performs best on LinkedIn and build strategies tailored to a professional audience.
- Engagement Techniques: Create impactful posts, lists, and threads (with cross-reference to Twitter strategies) to boost engagement.
- LinkedIn Ads Mastery: Understand the benefits of LinkedIn Ads and gain hands-on experience in launching live ad campaigns.
- Metrics & Optimization: Analyze LinkedIn ad performance using key metrics and practice optimizing campaign structures for better results.

WhatsApp Marketing

WhatsApp Business Setup: Learn to create and configure a WhatsApp Business account for professional communication.
Built-in Tools & Automation: Explore WhatsApp’s in-built tools, automation features, and API integration for efficient customer engagement.
Snapchat Account Creation: Set up a Snapchat account tailored for business use and understand its core functionalities.
Creative Branding with Filters: Learn to design and apply Snapchat filters, supported by real brand case studies for inspiration.
Snapchat Advertising: Understand how Snapchat Ads work and how to use them effectively for brand promotion and audience targeting.

Twitter Marketing

- Twitter Ads Fundamentals: Understand the benefits of Twitter Ads and practice various ad formats like promoted tweets, trends, and accounts.
- Ad Optimization & Analytics: Learn how to optimize Twitter Ads for better performance and analyze results using the Twitter Ads dashboard.
- Content Creation for Engagement: Master creating impactful tweets, threads, lists, and Twitter Moments to drive interaction and brand presence.
- Pinterest Platform Overview: Explore Pinterest as a female-dominated visual platform ideal for lifestyle and product-based brands.
- Pinterest Content Strategy: Learn to create pins and boards that align with your brand strategy and boost discoverability and engagement.

YouTube Marketing

YouTube Channel Setup: Learn to create and brand your YouTube channel with a clear niche and content plan.
Content Ideation: Generate engaging video ideas tailored to your audience and goals.
Video Optimization Tools: Master adding timestamps, cards, and adjusting video visibility settings for better viewer experience.
YouTube Analytics: Track key performance metrics like watch time, retention, CTR, and subscriber growth.
Channel Growth Strategy: Use data-driven insights to refine content, boost engagement, and grow your subscriber base.

Meta Ad Optimisation

Understanding Meta Ad Metrics: Learn key metrics and their correlations to evaluate ad performance effectively.
Practical Numericals & ROI Analysis: Solve real-world numericals and assess ROI & ROAS using the Facebook Ads dashboard.
Custom Reporting: Create and customize Facebook ad reports tailored to campaign goals and audience insights.
Hands-on Dashboard Analysis: Deep dive into the Meta Ads Manager to interpret data and optimize performance.
A/B Testing Techniques: Conduct A/B tests on campaigns and ad sets to identify top-performing creatives and strategies.